The Shindig Family
Meet Jeff, Joan and Jackie Soladay,
the family behind Shindig Furnishings
Exclusive Photography: FishEye Studios, Greenville, SC
Resting on a busy street in the Village of West Greenville, The Soladay Family (Jeff, Joan and Jackie) unfolded this charming family owned and operated shop. Perfectly meshing an authentic 'Mad Men' vibe with mid-century modernism. You will find a wide variety of one of a kind piece sure to fit your style.
Just to be clear this is not a used furniture shop or a used clothing store. Every item is hand selected through thrift stores, auctions, and estate sales. As you could imagine, a lot of time goes into searching for that one of a kind piece. Jeff explains, “We don’t call a supplier and ask for 10 more. A lot more time has to go into looking for our products.”
Everything at Shindig is purposefully curated to create an experience the moment you walk in. They have managed to successfully combine mid-century, modern furniture, barware and accessories with Kate DiNatale’s high-end vintage clothing. The two businesses complement each other naturally with a mutual focus on the 1950’s to early 70’s design, Post WWII Era. Within that period, their focus is on modern style incorporating clean lines, minimal carvings and ornamentation, such as hinges. Most of the wood is walnut or teak. Mid-Century can work in any home, even traditional.
Shindig started by selling furniture at an open-air market under a 10x10 tent in a vacant lot off Pendleton St., while everything was stored in a home basement. Next stop was a small 750 sq ft space on Rutherford Road near the North Main neighborhood.
With social media success and the excitement to expose more people to Mid-Century Modern furniture, they returned to their beginnings in Village of West Greenville. Some can say they worked backwards from the traditional business model, building their business virtually before making the leap into their current spacious home.
Jackie explains, “The thing about social media is that people can partake in the experience behind their phone, not just in a brick and mortar place.”
Sharing a similar vision, Kate and the Soladay Family combined forces. The moment you enter Shindig, it becomes evident how the ‘roommates’ complement each other by balancing color and variety of product. Jeff points out that Kate definitely helped them develop. “Since most of our stuff is brown, her pops of colors brings visual appeal to the shop.”
“Antique business is in my blood.”
Inspired by her mother’s love and line of work for antiques, Kate DiNatale began a fervent collection of upscale vintage clothing and accessories.
She was a middle school teacher for over 10 years who enjoyed buying and flipping items for dealers at state sales and auctions. In the beginning it was a hobby than later grew into owning her own business alongside Shindig. She shares, “When I need a vacation they are here and when they need a vacation I am here.” During her time away from the workplace she cleans, mends and does research.
Looking for something specific?
Jackie says, “We have a running list of things people are looking for. If we happen to come across it we will let you know. A lot of times what will end up happening is those people will come in and find something that they like in the shop. I think I wanted that...but I really, really love this.”
Every piece of furniture is posted on social media, plus there’s a variety of price points so everyone has an opportunity to enjoy their own piece of history. Even better. They offer national and international shipping.
Future plans? Keep on trucking.
Hours: Tuesday-Friday 11am-5pm
11 Lois Avenue
Greenville, South Carolina